Saturday, March 29, 2008

Simple, smart, on-brand

Google went black today. The search monolith known for altering its logo for holidays and such switched to black this morning in honor of Earth Hour.

According to Google: “We think the 'lights out' idea's individual-centered nature is something that millions of people worldwide can participate in. In short, we really like it. So we did something about it.”

Interesting to think how this seems “so Google,” and how if it were Ford or Chevron or Verizon or McDonald’s it would come off as disingenuous.

Join the fun by turning off all lights for an hour tonight, beginning at 8pm.

No comments: