Tuesday, September 16, 2008

Leverage the awesomeness for your brand

A few months back I posted the awesome animated short film “I Met The Walrus” (here’s the post). Adverbox has posted three animated spots Cramer-Krasselt/Chicago did for Key Bank that use a very similar animation style and visual-to-audio relationship. They're pretty engaging.

The credits list Tim Tomkinson as the illustrator; he's not the guy behind “I Met The Walrus,” lest you believe otherwise.

See all three spots here.


Ben said...

These Key Back ads are a thousand times better then Schwabs rotoscoped campaign (http://www.youtube.com/watch?v=qj2oqI8w1gA)
despite essentially being the same concept. I think the reason is twofold. One, the animation is just much cooler. And two, the people are telling stories (which gives the animation a reason for existing) that seem real, versus just reading mediocre scripts.

Ben said...

Key Bank.

And Schwab's.