It is what you say it is

Here’s an interesting project you can participate in: Noah Brier has put together Brand Tags, what he calls “a collective experiment in brand perception.”

Since brands are what consumers say they are, Brier’s Brand Tags site simply displays well-known logos and asks you to share the first thought that pops into your head. The aggregated results are viewable as a tag cloud.

Here’s a portion of the current tag cloud for Pabst:


And if your Holiday Inn client doesn't believe that his brand means "cheap hotel" in the minds of consumers, direct him here.

A very cool—and surprisingly simple—tool. Hopefully Noah will add more brands to it and keep it growing.

For those not into branding, Noah’s also created a celebrity version.