Monday, October 13, 2008

More Nike goodness

In case you didn’t see this new Nike spot that aired during yesterday’s NFL games…



I get the point raised by Make The Logo Bigger—that it might just as well be a spot for the NFL Network or even the NFL itself—but I don’t see how it would make sense for either of those brands to show the lifespan (to date) of these players. For Nike football, it makes sense.

One anonymous (of course) commenter on Scamp wrote that he/she/it was “waiting for Nike to do something truely [sic] different.” This comment, in my not-very-humble opinion, is an unintelligent load of crap.

If you’re the brand that does this kind of work, that has the consumers’ permission (expectation?) to do it, and doing so makes sense for your brand, you don’t switch to something else just to be different. Different is what everyone else gets to do.

And it kills them that they can’t do what you do.

2 comments:

Make the logo bigger said...
This comment has been removed by the author.
Make the logo bigger said...

I could see it working for the NFL Network/NFL this way: it’s about dreams. Every kid dreams of growing up and making it to the NFL. Work hard, and it can happen if you have the talent. It’s not about the shoes, it’s about the drive someone has. This spot says that to me as much as anything.