MAD about design

Pentagram has done so much great design work—and makes so much of it look so simple and easy—one can forget how difficult and rare great design is.

I love the stuff they’ve done for the brand new Museum of Arts and Design, located in Manhattan’s Columbus Circle. I've been seeing it around town and I find it very eye-catching.

Here’s a series of sketches done by Pentagram's Michael Beirut as well as some produced pieces.




Read the story behind the work and see tons and tons of examples (a pretty astonishing amount of work) here.

Learn more about MAD at their website.

And if you’re into this stuff, I recommend Michael Beirut’s Seventy-nine Short Essays on Design. (Interestingly, the book weighs more than you’d think, a detail that adds a certain something to the experience. These guys think of everything.)