Thursday, December 4, 2008

Strange bedfellows

Has anyone else seen this? When I first caught it the other night I was surprised to see what I thought was Cloud Cult selling out to an insurance company.

As I watched the spot I kept waiting for the sell, but it never came.

I scratched my head and wondered, “Esurance is suddenly spending their media dollars to promote bands they like?”

Which immediately led me to a second thought: "Esurance likes bands?"

According to the site, Esurance and Cloud Cult met up at the 2007 Monolith Festival, and they bonded over their mutual passions for environmental friendliness. According to Craig Minowa, leader of Cloud Cult and an environmental scientist (really?), Esurance has been “incredibly friendly and supportive of our environmental goals. We wouldn’t do something like this if those ethics weren’t adhered to.”

So Esurance animated the band for a full-length video and runs a 30-second version on TV.

In these tough economic times, when many companies are surely slashing marketing budgets, it’s a bit shocking to see a company go this route.

Here’s the full song/video, available on the Esurance site:

Also, check out the Esurance/Cloud Cult site for free downloads of three Cloud Cult songs.

1 comment:

Ben said...

Even weirder given the 30-second of lyrics they decided to use.