McDonald’s commercial NSFW?

I think it was Teressa Iezzi at AdAge who referred to Kirshenbaum Bond’s recent spots for Wendy’s as “food porn.” In contrast to the Red Wig campaign by Saatchi & Saatchi the new work is certainly food-focused. And the very deliberate smoothing of the sandwich wrapping out across the table, with the accompanying crinkling sound, may even excite your senses.

But the new Wendy’s campaign is nowhere near as risqué as the McDonald’s Ranch BLT commercial that's airing.

Rather than describe it, I’ll just let you watch it.



It’s all here: the anticipation, the foreplay (they actually “undress” the sandwich), the act, and—most shockingly—the money shot. Multiple money shots, more specifically. I’m referring, of course, to the white ranch dressing... well you get the idea.

I was at least half joking when I first decided to write this post, but having since seen the online work, with its blatant “O-face” (Flash version here) I’m not so sure I’m kidding anymore.

Was "Open Your Snack Hole" just the precursor?

Has McDonald’s gone too far?