Speedy gun licenses for men who agree to shoot blanks

The most interesting news item of the day might be the story out of India’s Shivpuri district.

India, whose population is 1.1 billion, has been encouraging its citizens to have smaller families. Along these lines, officials in Shivpuri have decided to offer an interesting incentive for men who undergo vasectomies: quicker processing of their gun licenses.

Apparently the marketing ploy is working. Last year, a grand total of 8 men underwent sterilization. But since the gun license preference policy went into effect last month there have been 150 vasectomies, with another 100 expected by the end of this month.

According to alternative news source The Raw Story, Shivpuri is a “bandit-infested region,” where gun licenses have been historically hard to come by. “The district of 1.4 million people has just 11,000 licensed arms, but locals say they want guns because bandits have large numbers of unlicensed weapons.”

No mention of the more direct benefit more guns might have on the overpopulation problem.

Thanks to Brian for the article.

McDonald’s commercial NSFW?

I think it was Teressa Iezzi at AdAge who referred to Kirshenbaum Bond’s recent spots for Wendy’s as “food porn.” In contrast to the Red Wig campaign by Saatchi & Saatchi the new work is certainly food-focused. And the very deliberate smoothing of the sandwich wrapping out across the table, with the accompanying crinkling sound, may even excite your senses.

But the new Wendy’s campaign is nowhere near as risqué as the McDonald’s Ranch BLT commercial that's airing.

Rather than describe it, I’ll just let you watch it.



It’s all here: the anticipation, the foreplay (they actually “undress” the sandwich), the act, and—most shockingly—the money shot. Multiple money shots, more specifically. I’m referring, of course, to the white ranch dressing... well you get the idea.

I was at least half joking when I first decided to write this post, but having since seen the online work, with its blatant “O-face” (Flash version here) I’m not so sure I’m kidding anymore.

Was "Open Your Snack Hole" just the precursor?

Has McDonald’s gone too far?