This logo is yawn-derful

I was going to begin this post by joking that the NBA’s D League had unveiled the name and logo for a new team. But after looking at the logo designs for D League teams (that’s D as in development—the D League is to the NBA what minor league baseball is to the MLB), I’ve decided that’s an inaccurate and harsh comparison.

Those D League logos are much better than this.


This, of course, is the new look for the Oklahoma City Thunder (né Seattle SuperSonics) of the NBA. It's too bad, because nothing about this logo says "thunder" to me. It does say "circa 1985" though.

Anyone wanna wager on the NBA team with the least fan apparel revenue this season?

I guess a more sports-appropriate theme song is the only thing the team (and fans) can hope for at this point. (I never was a fan of J.J. Fad.)


Courtesy of the Denver Egotist.

The sincerest form of flattery

I went to the Mets vs. Mariners game last night (thanks for the invite, KF!) and my friends and I had a good chuckle when I pointed out the Geico and Casio logos on the outfield wall at Shea Stadium.

I’ve done installation checks for outfield wall advertising before. And I know that in the negotiation process for a sponsorship deal like this there’s a lot of discussion about what other advertisers’ logos are in the stadium, specifically in nearby areas or areas with similar sight lines. As such, I can’t believe this happened.

It’s bad enough that the Geico logo (which I have to assume is predated by the Casio logo) looks like such a copy job when compared side-by-side. But actually putting these logos side by side for thousands of fans to see again and again kills me.

Here’s a larger comparison (sorry for the lame cell-phone pic above):

A day of brands

Cool exercise posted on Make The Logo Bigger earlier today. Blogger Bill Green kept a log of every logo he interacted with (not all the ones he saw; that would be crazy) and charted them.

As he mentions, Jane Sample did this on her blog last month, but Bill took it one step further, plotting an awesome chart detaling the many instances where he interacted with brands over extended periods.

Read the Make The Logo Bigger post here. Read Jane Sample’s here. Check out the timeline chart below (click to enlarge*).



* Rookie.