If the design brief included "make it less connected to cheese," then maybe I'd say they accomplished that feat. But I'd also argue they accomplished "make it less connected to anything the consumer currently connects to."
Worse than the Pepsi rebrand. Less devastating only because this is the corporate brand, not the product brand.
The Denver Egotist revisited the Oklahoma City Thunder logo today in a post that includes a break down of the logo design by someone named Bubba (not his real name).
I’m no graphic designer, but I really like this logo for the We Campaign.
A great, simple execution that combines the necessary personal involvement (the “me”) into the power of an organized group (the “we”). The green… well they didn’t really have a choice there, did they? But I think it works in black and white, too. And the circle is of course a symbol of completeness, enclosure, and it mimics the Earth.*
The TV spots are fine, but I don’t love them, perhaps because the “We didn’t wait” spot (embedded below) looks too much like all the corporate spots we’ve been seeing so much of. And the Al Sharpton/Pat Robertson spot’s premise is pretty much the same as Coke’s James Carville/Bill Frist spot that ran during the Super Bowl.
But this is a post about that nice logo. Which I like. And their corporate font uses that upside-down m as w throughout.
