Monday, February 23, 2009

Better or worse?

I vote worse.

If the design brief included "make it less connected to cheese," then maybe I'd say they accomplished that feat. But I'd also argue they accomplished "make it less connected to anything the consumer currently connects to."

Worse than the Pepsi rebrand. Less devastating only because this is the corporate brand, not the product brand.

But still. What was the goal here?

No comments: