tag:blogger.com,1999:blog-96230625537248125.post2359912888953502722..comments2023-09-13T08:20:32.493-04:00Comments on Super Floss: Animated type is the new blackMark Hallhttp://www.blogger.com/profile/13604234083032800944noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-96230625537248125.post-16034154690335373772008-12-01T22:53:00.000-05:002008-12-01T22:53:00.000-05:00Oh, never mind then.Oh, never mind then.Benhttps://www.blogger.com/profile/13506190183947909665noreply@blogger.comtag:blogger.com,1999:blog-96230625537248125.post-31450728371571218152008-12-01T19:58:00.000-05:002008-12-01T19:58:00.000-05:00I agree that the Starbucks spot is in the same cam...I agree that the Starbucks spot is in the same camp as the Ford spots in that it takes a cool idea and makes it uncool, primarily because of who is adopting the style.<BR/><BR/>And I must agree that the Ford spots do more with the treatment. Kudos to them! Kinda.Mark Hallhttps://www.blogger.com/profile/13604234083032800944noreply@blogger.comtag:blogger.com,1999:blog-96230625537248125.post-23179756295796891302008-11-26T00:24:00.000-05:002008-11-26T00:24:00.000-05:00One might argue, as I'm about to, that you have it...One might argue, as I'm about to, that you have it exactly wrong.<BR/><BR/>The Starbucks spot is the repurposed ripoff. It's totally Girl Effect without actually being brave or surprising. While I admire the promotion from an operational perspective, the spot leaves me totally cold. The writing is pretty noncommittal and vanilla and the animated type is basic without being interesting or stark. <BR/><BR/>The Ford spot (which has been running a ton during NFL games) strikes me as much cooler. It mixes the animated type with live-action footage and animated narrative components in a way that actually feels progressive and cool. Especially for the category.<BR/><BR/>Now I may prefer voting to monster-truck buying (and soft music to Dennis Leary), but I think the Ford spot (as a spot) is just much better.<BR/><BR/>You're right that the trend is about to be uncool. But lay at lest some of the blame at Sbux feet. <BR/><BR/>Keeping you honest, it’s hard work, folks. And it makes me tired.Benhttps://www.blogger.com/profile/13506190183947909665noreply@blogger.com